We live in an age of attention-stealing advertisements for brokers of products & services that largely overpromise and underdeliver. Is that really the best way to sell?
As I navigate the world of business development in an industry that is all about relationships, I’ve had both terrible and great experiences while selling and being sold to.
While there are some corners of some markets with offerings that just can’t be beat in terms of product quality, price, or a combination of the two (also known as “value”), most industries are fierce with competition. With all other things being equal, the ultimate differentiator is how you treat people, or more specifically, your customers.
My most recent win in business came from a year-long relationship that blossomed as a result of me regularly volunteering at an event that said company sponsored. When they needed my services, they called me. I didn’t have to beat down their door with a sales or marketing assault. I showed them what kind of person I am, and in turn, I earned their trust.
Similarly, when selecting vendors to service my home or business, I always stick with the ones who treat me right. I could absolutely find less expensive HVAC maintenance and pest control. However, my current providers have always done right by me, responded quickly to problems, and made me feel valuable. My previous internet service provider did NOT operate in this manner, and I was glad to give my business to another company at a similar price.
Jesus tells us to do to others as we would have them to do us. In the Old Testament, God instructs the Israelites to love their neighbors as themselves. Philosopher of ancient Greece and Rome like Plato and Seneca echo a similar sentiment.
Regardless of faith, we were all taught about this “Golden Rule” as small children. It’s something we should have carved into our hearts by now, but a reminder never hurts.
